Brand Identity

The logo and the brand identity were designed to express FluxCON’s movement. The wavy bold shapes throughout the brand represent flux and movement. It shows the energy of the movement. The wavy line also shows movement, but also depicts the connection FluxCON will bring between different people that will attend the conference. Gradients were used to represent the transition FluxCON will bring to the design realm.

Online Ads

Online advertisements were launched to reach various audiences. Two specific target audiences were chosen as the main targets, which are professional designers and students. Because they use different social media platforms and are attracted by different designs, different design choices were executed to match each audience.

Event Merchs

Event merchandises were designed. It is full of the brand’s identity. The items were designed to make the attendees a part of FluxCON.

Invitation

Invitation for the event was designed. It is to introduce and deliver FluxCON’s message about the event’s innovation and movement. It is designed to be interactive to the recipients where they will be pulling out cards about the event to unveil the graphic beneath it. The interaction represents the steps it takes to start a design movement and the excitement of the event.